Have You Ever Noticed...

Have you ever noticed how people will recognize some trait about them only in attempts to diminish the veracity and actuality of that negative characteristic? For instance, I say stuff like, "I'm so rude" or "I'm this or that," not to recognize the fact that I am rude, but to say I'm not that rude, because it seems to be less negative when I know that I'm rude. And knowing is somehow progress to not being that way.