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The eyes of the world's media are focused on Rangoon, where tensions are rising in the streets, yet news organisations and nations differ in what they call the country.
The ruling military junta changed its name from Burma to Myanmar in 1989, a year after thousands were killed in the suppression of a popular uprising. Rangoon also became Yangon.
The change was recognised by the United Nations, and by countries such as France and Japan, but not by the United States and the UK.
A statement by the Foreign Office says: "Burma's democracy movement prefers the form 'Burma' because they do not accept the legitimacy of the unelected military regime to change the official name of the country. Internationally, both names are recognised."
It's general practice at the BBC to refer to the country as Burma, and the BBC News website says this is because most of its audience is familiar with that name rather than Myanmar. The same goes for Rangoon, people in general are more familiar with this name than Yangon.
But look in a Lonely Planet guidebook to Asia and the country can be found listed after Mongolia, not Brunei. The Rough Guide does not cover Burma at all, because the pro-democracy movement has called for a tourism boycott.
Mark Farmener, of Burma Campaign UK, says: "Often you can tell where someone's sympathies lie if they use Burma or Myanmar. Myanmar is a kind of indicator of countries that are soft on the regime.
"But really it's not important. Who cares what people call the country? It's the human rights abuses that matter.
"There's not a really strong call from the democracy movement saying you should not call it Myanmar, they just challenge the legitimacy of the regime. It's probable it will carry on being called Myanmar after the regime is gone."
The two words mean the same thing and one is derived from the other. Burmah, as it was spelt in the 19th Century, is a local corruption of the word Myanmar.
They have both been used within Burma for a long time, says anthropologist Gustaaf Houtman, who has written extensively about Burmese politics.
If Burmese people are writing for publication, they use 'Myanmar', but speaking they use 'Burma', he says.
This reflects the regime's attempt to impose the notion that literary language is master, Mr Houtman says, but there is definitely a political background to it.
Richard Coates, a linguist at the University of Western England, says adopting the traditional, formal name is an attempt by the junta to break from the colonial past.
"The UN uses Myanmar, presumably deferring to the idea that its members can call themselves what they wish, provided the decision is recorded in UN proceedings. There are hosts of papers detailing such changes. I think the EU uses Burma/Myanmar."
Other countries to rename themselves like this include Iran (formerly Persia), Burkina Faso (Upper Volta) and Cambodia (Kampuchea)."They've substituted a local name for an internationally acknowledged one for essentially nationalistic and historical reasons."
The Burma/Myanmar Name Game
What's in a name? Plenty, when referring to the protests that are becoming increasingly violent in the Asian country being referred to as both Myanmar and Burma. Governments around the world are condemning the actions of the military junta, which started cracking down on protesters, killing at least nine people and arresting more than 100 Buddhist monks.
While some are calling the country Myanmar, others are using an older name, Burma. The BBC explained that the military junta renamed the country Myanmar in 1989 after a wave of similar uprisings a year before. The United Nations and other countries like France and Japan recognize this government; however, both the United Kingdom and the United States do not. Thus, this explains the BBC's and President Bush's usage of Burma and the U.N.'s use of Myanmar.
By refusing to call the country Myanmar, Bush is showing his distaste for the military junta that is using force against nonviolent protesters who have for 10 days taken to the streets of Yangon to express dissent for the military government's rule. The protests originated from the government's decision to hike fuel prices and have spiraled into a larger call for democracy.
— Nikki Schwab